Blending modern trends with a modest silhouette, Desert Cove caters to women seeking equal measures of style, modesty, comfort and quality.
Awarded the Best Upcoming Fashion Brand 2019 by the prestigious UAE Business Awards, all our items are ethically manufactured in Turkey, with highest standards of renowned Turkish quality fabrics and craftsmanship.
OUR VISION
Our vision is to be an international, ‘go-to’ brand for modest fashion basics, providing on trend hijabified fashion for a style conscious global woman at accessible prices..
OUR MISSON
We aim to be a modest fashion industry leader all under our $50 price promise, and are committed to creating a community with our customers, and giving back to our next generation.
WHERE THE STORY BEGINS...
The brainchild of lawyer and entrepreneur, Mosika Abu Zeid, the line aims to create collections that will remain wardrobe saviours all year long whilst still offering seasonal style appeal. Settling in Dubai from her native Australia, Mosika found it challenging to shop for clothing that fit her harmony of east-meets-west and so, after uncovering a niche in the market for chic and comfortable outfits that catered to a demure aesthetic, Desert Cove takes its lead from both the catwalk and the sidewalk with a high fashion colour palette in easily wearable pieces.
Fully opaque even in direct sunlight, each piece can be worn without layering underneath and is tapered to fall below the thighs, over the arms and above the neck, skilfully balancing the requirements of a Modest
wardrobe with lightweight, fluid fabrics to combat the discomfort of dressing for the region’s desert climes.
Crafted with Hijab-wearing women in mind, Desert Cove’s Wunderlust collection aims to form the backbone of your closet with fashions that can effortlessly transition from off-duty dressing to slick daywear.